on advertising...

The same book offers words of wisdom on advertising about the church's work for Christ:

II. How to advertise
...
5. Use bulletin boards.
(1)Every church should have one or more large bulletins standing out in front of the church constantly. On these announcements should be made of the services of the church, regular or special, from time to time. Something should always be upon the bulletin. The notice should be constantly changed so that people will be looking for something new. If there is no special service to be announced, a striking text of Scripture can be put upon the bulletin. It is usually desirable to have these bulletins on feet so that you can move them from place to place.

(2) There should also be large bulletins in conspicuous places throughout the city, places where many cars or carriages pass. The accouncements upon these bulletins should be in such large letters that they can be read by people in the carriages or cars as they go by. One bulletin in a good place is worth ten in poor places. Make a study of locations for your bulletins.


... obviously we are failing in bulletin board logistics around here ;-)


7. A large van with advertisements on all sides, driven up and down the thickly traveled streets, is a very useful and comparatively inexpensive form of advertisement.

In connection with evangelistic meetings recently held in Chicago a van eighteen feet long and ten feet high was covered with black cloth, on which was printed in white letters the announcement of the meetings and speaker. This was driven up and down the main thoroughfares and read by thousands. Many may say that this i undignified, but it serves to fill the church and bring men to Christ. It is better to sacrifice your dignity and fill your pews and save souls, than to keep your dignity and have an empty church and allow men to go down to hell.